“Originally established in stone industry, Kung Long, in 2002, took lead among its competitors to invest in the building of pipelines for drawing deep sea water….One after another, enterprises with stronger capitals have joined the battlefield whereas Kung Long is still exploring opportunities…,” quoted from “Kung Long’s Big Dream of the Blue Ocean,” a case study written by the Dean of the Department of Business Administration, Lin Chia Wu.

The case study suggests that in order for Kung Long to become a stronger player in the market, it needs to re-examine the existing corporate strategy and transform its’ business practices, previously based on the “producer’s mentality”, to the “marketer’s mentality.”